In this expanded and updated second edition, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive and readable overview of the business, financial, and legal structure of the U.S. television industry, as well as its deal-making norms. The Business of Television explores the basic structure and recent history of the television and streaming business, rights and talent negotiations, intellectual property, backend deals, licensing, international production, and much more.

This expanded and updated second edition also features an in-depth exploration of the evolution of the streaming business, offers valuable new insights about negotiation, reflects the historic impacts of the 2020 Covid-19 pandemic and 2023 WGA and SAG-AFTRA strikes, addresses the intersection of artificial intelligence technology and intellectual property law, and provides a greater breadth and depth of technical material about a wide variety of common television deals. The book also includes breakdowns after each chapter summarizing major deal terms and points of negotiation, a significantly expanded glossary, an extensive list of referenced articles and cases, and a wealth of real-world examples to help readers put the material into context. Written for a diverse audience of working or aspiring creative professionals, executives, agents, managers, lawyers, and students, The Business of Television is the definitive reference guide for the ever-changing television industry.

Television has undergone an extraordinary transformation over the past few decades, with rapid technological advances reshaping the landscape. "The Business of Television: Updated and Expanded Second Edition" dives into this dynamic and ever-changing industry. This book offers a comprehensive guide to understanding the complexities of television today, unravelling the intricacies of production, distribution, and media consumption patterns that define the modern era.

Packed with insights and expert analysis, it serves as both a practical manual and an enlightening companion for anyone navigating the world of television.

Explore how digital platforms have revolutionized television content distribution and audience engagement strategies. Understand the economic models propelling television networks and production houses to sustain competitive advantage. Gain insider knowledge on emerging trends in television including streaming wars and advanced analytics for audience measurement.

With the explosion of digital technologies television has experienced monumental shifts affecting producers advertisers and viewers alike. This expanded second edition provides an insightful perspective on these changes offering readers an intricate understanding of how business models adapt to stay ahead. The book delves into how content creation has evolved with new storytelling techniques and audience targeting strategies.

Readers are guided through the nuts and bolts of production distribution and the financial intricacies that shape decision-making processes in today's television ecosystem. Exploring the implications of streaming services and redefined audience expectations this edition presents expert analyses on the competitiveness of traditional networks. Moreover it highlights the power of data analytics in redefining programming and advertising strategies giving readers an enriched understanding of the industry's future.

Essential for media professionals this edition brings together case studies and cutting-edge research to elucidate the television business. The book offers an unparalleled lens into adapting to global media trends making it an indispensable resource for navigating this exciting field.

This book distinguishes itself by providing an unparalleled examination of both legacy networks and new-age streaming giants offering unique insights into their competitive strategies By including a wealth of case studies it grants readers real-world scenarios to better understand industry practices and decision-making bridging theory with practical application Its comprehensive analysis of data-driven audience profiling and real-time analytics sets this book apart providing readers with contemporary tools to master the evolving media landscape.