From the Pulitzer Prize-winning reporters behind the 2018 bombshell New York Times exposé of then-President Trump’s finances, an explosive investigation into the history of Donald Trump’s wealth, revealing how one of the country’s biggest business failures lied his way into the White House Soon after announcing his first campaign for the US presidency, Donald J. Trump told a national television audience that life “has not been easy for me. It has not been easy for me.” Building on a narrative he had been telling for decades, he spun a hardscrabble fable of how he parlayed a small loan from his father into a multi-billion-dollar business and real estate empire.

This feat, he argued, made him singularly qualified to lead the country. Except: None of it was true. Born to a rich father who made him the beneficiary of his own highly lucrative investments, Trump received the equivalent of more than $500 million today via means that required no business expertise whatsoever.

Drawing on over twenty years’ worth of Trump’s confidential tax information, including the tax returns he tried to conceal, alongside business records and interviews with Trump insiders, New York Times investigative reporters Russ Buettner and Susanne Craig track Trump's financial rise and fall, and rise and fall again. For decades, he squanders his fortunes on money losing businesses, only to be saved yet again by financial serendipity. He tacks his name above the door of every building, while taking out huge loans he’ll never repay.

He obsesses over appearances, while ignoring threats to the bottom line and mounting costly lawsuits against city officials. He tarnishes the value of his name by allowing anyone with a big enough check to use it, and cheats the television producer who not only rescues him from bankruptcy but casts him as a business savant–the public image that will carry him to the White House. A masterpiece of narrative reporting, Lucky Loser is a meticulous examination spanning nearly a century, filled with scoops from Trump Tower, Mar-a-Lago, Atlantic City, and the set of The Apprentice .

At a moment when Trump’s tether to success and power is more precarious than ever, here for the first time is the definitive true accounting of Trump and his money–what he had, what he lost, and what he has left–and the final word on the myth of Trump, the self-made billionaire.

In the labyrinth of American success stories, few figures are as polarizing and enigmatic as Donald Trump. Embarking on an audacious exploration of wealth, power, and public persona, "Lucky Loser" serves as an incisive examination of how Trump navigated the vast fortune left by his father. This book peels back the curtain on the real estate tycoon, revealing the striking contrast between public perception and the financial missteps that could have derailed his trajectory.

The art of illusion can create a powerful persona masking underlying truths. Inherited wealth offers unparalleled opportunities yet financial mismanagement can counterbalance those advantages. Public perception often diverges from reality particularly within stories of wealth and success.

Delving into the complexities behind Trump\'s path to prominence Lucky Loser" presents an unfiltered look at how inherited wealth became both a blessing and a setback. Readers are introduced to a narrative where opulence overshadowed financial prudence. The story bridges the charisma associated with Trump's brand to the unseen tribulations of preserving a familial fortune.

Carefully documented missteps reveal how financial strategies were often overshadowed by flamboyance and ambition without inexhaustible resources. Drawing on insights from those close to Trump's business affairs the book deconstructs the myths that elevated Donald Trump from mere heir to a self-styled titan. Throughout the detailed narrative readers are offered a chance to reassess what it truly means to succeed spotlighting how shortcomings can propel the development of a compelling public image.

With each chapter the story beckons readers to examine the blurred lines between entrepreneurial genius and opportunism. The reader is encouraged to question deeply held assumptions about wealth influence and the ever-perplexing concept of success in America.

Lucky Loser" provides unprecedented access to accounts of Donald Trump\'s financial origins demystifying the well-guarded secrets of his ascent in America\'s economic fabric Unlike conventional biographies this book focuses on the underlying economic narrative blending personal anecdotes with critical business insights creating an engaging enlightening experience. Its storytelling intertwines with detailed analyses inviting readers into debates on wealth impressively narrated to challenge the foundations on which public personas are built.