Book Review by Nick Nazzaro How to Win Friends and Influence People By Dale Carnegie Who could have imagined that a book written in 1936 could still be so relevant today! Dale Carnegie’s How to Win Friends and Influence People is a must read for anyone who wants to better understand human nature and learn the keys to success in dealing with people. This book is invaluable to everyone, because it makes as much sense in your business life as it does in your personal and family life. One of the things that make this book so powerful is the fact that every piece of advice Carnegie offers is supported with real life examples. These help the reader digest and more deeply understand his key points. Carnegie offers solid advice in several areas. First, he provides fundamental techniques in handling people. These techniques include giving honest, sincere appreciation to others, and not criticizing or complaining about them. Second, he talks about ways to make people like you. Things as simple as smiling and making the other person feel important can help accomplish this. Third, he gives strategies to help persuade people into your way of thinking. This is helped by being sympathetic to the other person’s ideas and desires and immediately admitting if you are wrong. And finally, he teaches you key principles of leadership. It is important to ask questions instead of giving orders, and generously use encouragement so a persons’ fault would seem easy to correct. This is a self-improvement book but it doesn’t feel like it. The book keeps you engaged because it is compilation of interesting stories. You will learn how President Lincoln motivated his generals during the Civil War by effectively communicating with them. You will even learn how Mr. Carnegie himself avoided trouble with the law while walking his dog in the park. These stories support the points Carnegie is making, but they are extremely memorable. You will find yourself nodding your head and smiling as you absorb these stories. How to Win Friends and Influence People is a very easy read. Carnegie writes in a way that leaves you wanting more. He uses simple language, and writes in a down to earth way. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”  His advice just makes sense. “Talk to someone about themselves and they'll listen for hours.” Before you know it, chapter after chapter goes by and you’ve read more than you thought you would. I consider this book a guide to life. It had a profound effect on me, and it is not something I will forget two weeks after reading it. Rather, I will take these strategies and techniques with me, and apply them to my people interactions for a lifetime. I’m confident this book will have a similar impact on you!

An outdated classic or a contemporary gem? Do we need an introduction here? “How to Win Friends and Influence People” is the all-time classic and best-selling book in the categories of self-help / personal development. Read and utilized by millions of people across the world. I remember being introduced to this book by my dad long time ago, when I was too young to appreciate the benefits of such a book. 15 years later, I found myself reading it ferociously. It’s no surprise why. An easy to read manuscript divided into small easily-digestible chunks with practical advice and examples to back each advice up. Dale Carnegie did not just decide one day to write a book about strategies of personal relationships. Before writing the book he taught thousands of people on such techniques and through his classes and seminars heard and analyzed myriads of stories of success and failure in human relationships. This book is the result of a lifetime of work and experience in human psychology and relationships. Still though, the question of whether the advice in this book is dated remains. My take is that, the advice and examples given are indeed a tiny bit dated. However the overarching theme of each chapter and the takeaway messages are as strong and relevant now as ever. Here’s what you should get out of this book. (1) TECHNIQUES IN HANDLING PEOPLE * Don’t criticize, condemn or complain. * Give honest and sincere appreciation. * Arouse in the other person an eager want. (2) WAYS TO MAKE PEOPLE LIKE YOU * Become genuinely interested in other people. * Smile. * Remember that a persons’s name is to that person the sweetest and most important sound in any language. * Be a good listener. Encourage others to talk about themselves. * Talk in terms of the other person’s interests. * Make the other person feel important—and do it sincerely. (3) HOW TO WIN PEOPLE TO YOUR WAY OF THINKING * The only way to get the best of an argument is to avoid it. * Show respect for the other person’s opinions. Never say, “You’re wrong”. * If you are wrong, admit it quickly and emphatically. * Begin in a friendly way. * Get the other person saying “yes, yes” immediately. * Let the other person feel that the idea is his or hers. * Try honestly to see things from the other person’s point of view. * Be sympathetic with the other person’s ideas and desires. * Appeal to the nobler motives. * Dramatize your ideas. * Throw down a challenge. (4) HOW TO CHANGE PEOPLE WITHOUT GIVING OFFENSE OR AROUSING RESENTMENT * Begin with praise and honest appreciation. * Call attention to people’s mistakes indirectly. * Talk about your own mistakes before criticizing the other person. * Ask questions instead of giving direct orders. * Let the other person save face. * Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise”. * Give the other person a fine reputation to live up to. * Use encouragement. Make the fault seem easy to correct. * Make the other person happy about doing the thing you suggest