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Influence, New and Expanded: The Psychology of Persuasion
by Robert B. Cialdini, HarperAudio
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English
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HarperAudio
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$24.33
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$29.13
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About This Book
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini— New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.
With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change— Influence is a comprehensive guide to using these principles to move others in your direction.
Introduction
In a world where persuasion has become an essential skill, Robert Cialdini's "Influence, New and Expanded: The Psychology of Persuasion" is the ultimate guide to mastering the art of influence. Building on the foundational principles of the original, this expanded edition dives deeper into the psychology behind why people say "yes" and how to apply these insights ethically. With thoughtful analysis and compelling examples, Cialdini unravels the complexities of human behavior and equips readers with the knowledge to use persuasion wisely and effectively.
Key Takeaways
Cialdini presents six proven principles of influence that are rooted in psychological research. Persuasion requires an ethical approach focusing on genuine benefits for all parties involved. Understanding the subconscious drivers of decision-making can enhance communication and negotiation skills.
Detailed Description
Robert Cialdini\'s "Influence New and Expanded" explores the core psychological principles that govern persuasion and how they manifest in everyday interactions. With decades of research experience Cialdini unveils strategies that go beyond manipulation focusing on ethical influence that fosters mutual respect and understanding. Dive into the world of social psychology as Cialdini explains the six key principles of influence: reciprocity commitment and consistency social proof authority liking and scarcity.
Each principle is meticulously detailed with real-world examples illustrating their powerful effects in diverse contexts. This expanded edition introduces fresh insights and added chapters that address modern challenges and opportunities in the digital age. By dissecting contemporary case studies Cialdini demonstrates how psychological principles are relevant and adaptable to the ever-evolving landscape of human interaction.
Readers are encouraged to reflect on their own behaviors and perceptions discovering how they too can harness the power of psychological principles. With Cialdini's guidance learn to navigate relationships negotiations and communications more effectively while preserving ethical standards. This book not only serves as a manual for those looking to enhance their persuasion skills but it also acts as a primer on the importance of ethics and empathy.
Cialdini emphasizes the responsibility that comes with influence urging readers to recognize the impact their actions have on those around them.
Standout Features
Cialdini\'s integration of psychology and real-life application makes "Influence" a uniquely insightful resource Readers gain practical advice along with a deep understanding of human behavior setting this book apart The expanded edition offers fresh perspectives on contemporary issues and technological advancements ensuring that its principles remain relevant and timely for today's challenges in persuasion A strong emphasis on ethical persuasion distinguishes this book from others in the genre as it advocates for influence that prioritizes mutual benefits and upholds integrity in every interaction.
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Customer Reviews
Very insightful
Very insightful book. It's amazing to note how many studies in the subject of compliance have been made. To learn these techniques is the way to getbahead in the game of life
Arm yourself with an understanding of the mind games of sales and marketing
As a professional marketer, I read this book as someone hoping to get better at what I do… But this is a book that could be incredibly useful to anyone, especially if you don’t want to be taken advantage of by people who toe the line between “con artist” and “salesman.” Not only does Cialdini help you understand the mind games, but he arms you with self-defense techniques against them. As a marketer, I also couldn’t help but be reminded of the book Triggers by Joe Sugarman. Cialdini’s book covers fewer “triggers” than Sugarman’s does, but it also goes FAR more in-depth. It’s also more scientific rather than anecdotal, but is no less accessible. Overall, a great read. I’ll throw it on my “favorites” shelf.
A good read
This is a good read...see how every marketer out there is playing you. Most of us know a lot of this stuff, but the author opened up my eyes to a few things. Geez - here I thought they were just trying to help me...
Excellent strategies to get whatever you want
You can use these strategies everyday to get whatever you want I been doing it i get whatever I want
A Fantastic Book with Lot of Information. A must add to any professional development library!!!
This i really a fantastic book. I came across it by way of another book I was reading. There's great information on to influence as well as how we've all been influenced. There are all kinds of examples provided in the book, those from history as well as from the author's personal life experiences. My only issue with this book is there is lot of information and sometimes the chapters seem to drag on. Hence why I only gave 4 stars. I wish Amazon would implement the 1/2 star concept in it's customer review feature. In all honesty, the book deserves 4 1/2 stars. But overall, a must have for your library.
Great read
Great read with research information supporting the basis.
Classic and still relevant
Brilliantly written
A Fantastic Read for Insight
I had a copy of this long ago, but lost it. Hence the new purchase. I wanted to re-read it. The author does a fantastic job of outlining the "click whirr" subconcious things people have in them, and how folks might try to take advantage of them. While the book is sort of geared towards sales and marketing folks that are trying to figure out what makes people "tick" in order to subconciously drive a sale or something, the author writes the book in a way to make it accessible to folks who just want to know these things and be aware of how they can be used against them by others. Once you read this book, you start listening and watching people interact with you differently. You start to pickup on the cues they use to try to get one of your subconcious "click whirr" autonomous functions to trigger. And, then, b/c you notice it, you can counteract it by conciously deciding to not go along with it when you might have subconciously done so in the past without this knowledge. I worked in marketing/sales analytics for almost a decade, and that's when I first read this book. And, I was able to see through all the marketing / sales pitches and what-not after doing so. It helped me realize I was dealing with predatory sales people, and walk away from awful deals they were trying to push me into. It helps you understand how they might prey upon you, so you have better awareness and defense to it. It's a fascinating book from a psychology and sociology aspect, but also a very useful and functional "training manual" to prep you to see beyond the sales pitches and protect yourself.
