Gary writes in a highly accessible style and presents a clear framework for building content that captures attention. Unlike purely theoretical books, Gary also includes real life examples of what works, and what doesn’t, elevating the book to a higher level of practical instruction. My only complaint is that the phase “at the time of writing” is heavily overused, to the point of being distracting and annoying. The reader does not need to be continually reminded throughout the book. But maybe Gary will make that phrase go viral. He’s that tuned into the social network game.

Covers the in depth topics yet mostly easy to read for a newbie.

It’s all common sense, which sadly few marketers follow. And if they did then there would be a lot more competition than there even is now out there! My key takeaway is that the devil’s in the details … get to know your audience, get to know where they are and why, and what they’ll respond to. A truly great up to date read ….

I have read 20% of the book so far, and it hasn't let me down. It goes into detail about how Gary predicted that social media needed to change from showing individual users content from their friends to content with high relevance to each particular individual. This allows the social media platform to have an unlimited amount of content for users, thereby benefiting the social media platforms by keeping users on their platform for longer periods of time and rewarding those who create this type of content (TikTokification). He explains that in this new era, having followers is not the key; instead, it's about producing content that resonates highly with a particular market segment. He calls these market segments cohorts. For example, instead of creating content for your product aimed at a particular group as per the old promotion approach, you need to create multiple cohorts. One example he uses is Nike. Even though their brand is about "Just Do It," he details how different segments of the population buy Nike for various reasons—perhaps because their favorite store only sells Nike shoes, because it's the current fashion trend, or because they like the comfort, etc. Therefore, social media is not about being fixated on your brand but about being flexible, having multiple cohorts, and creating creative, highly engaging content for them. Each cohort has different reasons for buying your product. Each cohort needs to be specific, such as males aged 20-25 who play basketball and live in New York. Based on their comments and interactions, you can continue modifying the cohort. When you create organic content that gets more views than other content you've published, you can start promoting it. The book also suggests that you can still use traditional promotional methods like radio, TV ads, and print ads, but before you do those ads, you need to have some metrics for backup, which will come from the organic content you post on social media. I am planning to use all these methods for my new startup, VintagePinkShirts.com, where you can find your ideal t-shirt from hundreds of designs for just $9.98.

Great job Gary. Clear, concise, valuable information!

Warning: Reading this book may result in an irresistible urge to overhaul your entire marketing strategy. Side effects include compulsive platform-hopping, an unhealthy obsession with engagement metrics, and the sudden ability to speak fluent TikTok. In "Day Trading Attention," Gary Vaynerchuk doesn't just move the goalposts of social media marketing - he straps rockets to them and launches them into orbit. This book is the financial district of Madison Avenue, where likes are the new currency and your content is the hottest stock on the market. Vaynerchuk serves up a cocktail of insights so potent, it should come with a warning label: "Caution: May cause severe disruption to outdated marketing strategies." He doesn't just think outside the box; he dropkicks the box into obsolescence and builds a hovercraft in its place. Vaynerchuk trades in the old school megaphone for a Swiss Army knife of digital tools, showing you how to slice through the noise and carve out your brand's space in the crowded social media landscape. Vaynerchuk doesn't just give you fish; he teaches you to fish in a sea of scrolling thumbs and fleeting attention spans. He turns the art of capturing eyeballs into a science, with all the precision of a day trader and the creativity of a Renaissance artist. "Day Trading Attention" isn't just a book - it's a high-frequency trading algorithm for your brand's social media presence. In a world where attention is the most valuable commodity, Vaynerchuk hands you the keys to the vault. Invest your time in these pages, and watch your social media portfolio soar.

edit: wait no my favorite part of this book is that the paper is the kind the magazine / textbook slippery kind, not the boring normal novely kind Just noticed there's only 8 reviews here so far. I just received it yesterday, and have only read parts so far, but from what I've read I will say I am intrigued to read this. It seems like a good mix of the philosophical / theory with the practical / how to. The book has lots of images and QR codes and graphs (visual aides and interactive moments). The font spacing, margins, etc makes this very easily digestible / readable compared to his previous books. The book is bigger size wise than I thought it would be (it's slightly wider than an 11 inch iPad Pro). I will come back here and write a more thorough review once i've completed the book, but it seems like a quick and easy read, and it seems like you can easily skip parts of this book that you already understand if need be.