by Donald Miller
Published
October 10, 2017
Pages
240 pages
Language
English
Publisher
HarperCollins Leadership
Hardcover
$14.99
Paperback
$17.07
Audiobook
$0.00
Audio CD
Not found
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it.
Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand , Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
In a crowded market, cutting through the noise and connecting with customers is a challenge businesses face every day. Building a StoryBrand by Donald Miller offers a groundbreaking approach to clarify your company’s message and elevate your marketing strategy. Through a unique framework rooted in the principles of storytelling, this book empowers you to transcend traditional communication barriers and captivate your audience with precision and purpose.
Understanding customers' needs helps craft more compelling brand messages. Effective storytelling can transform business communication and customer engagement. Clarifying the brand message elevates marketing strategies and effectiveness.
Building a StoryBrand revolutionizes the way businesses approach communication by unveiling a seven-part framework that aligns messaging with the principles of storytelling. As you delve into the book you’ll discover practical insights that transform your ability to engage customers and drive conversions. Through real-world examples and actionable strategies Donald Miller illustrates how structured storytelling not only clarifies your message but also places customers at the heart of your brand narrative.
This approach ensures that potential clients understand how your products or services can solve their problems effectively. Whether navigating digital marketing challenges or refining your company’s internal communication Building a StoryBrand serves as an invaluable resource. Its clear concise guidance empowers leaders and marketers to develop compelling narratives that resonate deeply with their target audience.
By integrating timeless storytelling elements into your marketing efforts you not only engage customers at every touchpoint but also create a strong emotional connection that inspires loyalty and growth. Embrace this transformative approach to distinguish your brand in a competitive market.
Building a StoryBrand stands out with its seven-part framework that equips businesses with an innovative approach to simplify and clarify their messaging ensuring maximum consumer engagement The book employs storytelling principles in a business context offering readers insightful strategies that go beyond traditional marketing tactics thus fostering a deeper connection with audiences With a focus on customer-centric communication this guide empowers brands to craft narratives that not only attract attention but also drive meaningful engagement and sustained growth.
0718033329
978-0718033323
5.85 x 1.1 x 8.8 inches
2.31 pounds
Based on 10391 ratings
was a very usable and actionable read
I really enjoyed this one. After every chapter, you have the opportunity to put your learning on paper. The writing is done online via a free online tool provided by the author's company. After every chapter, I made edits to my website, marketing materials, LinkedIn page, and other similar channels. This means I made upwards of 10-20 revisions on materials! Well worth the time. Read each chapter...do the work, learn, repeat. Clarity/Conciseness/Consistency is the beautiful result. There's also a small to-do list for those gaps that need more work. Awesome 👍. Book is not long but is packed with good stuff.
He walks the walk - the book is about creating clear messaging so your clients know how you help them. I’ve read many marketing books and this has to be the easiest to follow and most logical. I highly recommend it for any business owner that wants to improve their messaging and any marketing department that wants their collateral to stand out.
Donald Miller’s book should be required reading for anyone looking to sell anything. The perspective shift he offer - that the customer is the hero, and your brand is the guide - is an essential insight. Recommended highly.
This was assigned reading for a class I’m taking. There’s lots of useful stuff, but it also reads like a long ad for the author’s website. He writes about a call to action so many times, so it is a bit too obvious when he is making that same “call to action” for readers to engage with his website.
It's a great read. Simple and straightforward. Easy to follow and the tangible results are off the charts
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller is a game-changer for anyone looking to sharpen their marketing efforts and connect more effectively with customers. Miller introduces the StoryBrand Framework, a powerful tool that helps businesses clarify their message by positioning the customer as the hero and the brand as their guide. The book is filled with practical examples and actionable insights that make it easy to apply the StoryBrand principles to your own business. Miller’s writing is engaging and straightforward, making complex marketing concepts accessible to everyone, from entrepreneurs to seasoned marketers. By following the steps outlined in Building a StoryBrand, you’ll learn how to craft a clear, concise, and compelling brand story that resonates with your audience and drives results. Whether you're struggling with your marketing message or just looking to refine it, this book is an invaluable resource that will help you transform your brand communication and grow your business.
"Building a StoryBrand" by Donald Miller is an invaluable resource for anyone looking to master the art of clear and compelling business communication. Miller's straightforward approach and insightful guidance make this book a standout in the realm of marketing and branding. What sets this book apart is its simplicity and effectiveness. Miller outlines a powerful framework for creating a narrative that resonates with clients and prospects. He emphasizes the importance of positioning the customer as the hero and the business as the guide, a shift in perspective that clarifies messaging and enhances engagement. The author uses relatable examples and practical exercises, making it easy for readers to apply the principles to their own businesses. Whether you're a seasoned marketer or just starting, the StoryBrand method provides a clear path to articulate your brand's value in a way that captures attention and builds trust. I particularly appreciated Miller's emphasis on empathy and understanding the customer's journey. His approach helps businesses cut through the noise and communicate their unique value proposition effectively. Overall, "Building a StoryBrand" is a must-read for anyone looking to improve their business communication skills. It's a practical, insightful, and engaging guide that delivers on its promise. I highly recommend it and give it 5 out of 5 stars.