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Computer Technology

By Self Publishing Titans
Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

4.7 (10391 ratings)
Computer Technology

Published

October 10, 2017

Pages

240 pages

Language

English

Publisher

HarperCollins Leadership

Available Formats & Prices

View on Amazon

Hardcover

$14.99

Paperback

$17.07

Audiobook

$0.00

Audio CD

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About This Book

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it.

Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand , Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Introduction

In a crowded market, cutting through the noise and connecting with customers is a challenge businesses face every day. Building a StoryBrand by Donald Miller offers a groundbreaking approach to clarify your company’s message and elevate your marketing strategy. Through a unique framework rooted in the principles of storytelling, this book empowers you to transcend traditional communication barriers and captivate your audience with precision and purpose.

Key Takeaways

Understanding customers' needs helps craft more compelling brand messages. Effective storytelling can transform business communication and customer engagement. Clarifying the brand message elevates marketing strategies and effectiveness.

Detailed Description

Building a StoryBrand revolutionizes the way businesses approach communication by unveiling a seven-part framework that aligns messaging with the principles of storytelling. As you delve into the book you’ll discover practical insights that transform your ability to engage customers and drive conversions. Through real-world examples and actionable strategies Donald Miller illustrates how structured storytelling not only clarifies your message but also places customers at the heart of your brand narrative.

This approach ensures that potential clients understand how your products or services can solve their problems effectively. Whether navigating digital marketing challenges or refining your company’s internal communication Building a StoryBrand serves as an invaluable resource. Its clear concise guidance empowers leaders and marketers to develop compelling narratives that resonate deeply with their target audience.

By integrating timeless storytelling elements into your marketing efforts you not only engage customers at every touchpoint but also create a strong emotional connection that inspires loyalty and growth. Embrace this transformative approach to distinguish your brand in a competitive market.

Standout Features

Building a StoryBrand stands out with its seven-part framework that equips businesses with an innovative approach to simplify and clarify their messaging ensuring maximum consumer engagement The book employs storytelling principles in a business context offering readers insightful strategies that go beyond traditional marketing tactics thus fostering a deeper connection with audiences With a focus on customer-centric communication this guide empowers brands to craft narratives that not only attract attention but also drive meaningful engagement and sustained growth.

Book Details

ISBN-10:

0718033329

ISBN-13:

978-0718033323

Dimensions:

5.85 x 1.1 x 8.8 inches

Weight:

2.31 pounds

Specifications

Pages:240 pages
Language:English
Published:October 10, 2017
Publisher:HarperCollins Leadership
Authors:Donald Miller

Rating

4.7

Based on 10391 ratings

Customer Reviews

Brilliant

Verified Purchase
Arthur F. Carmazzi
August 20, 2024

was a very usable and actionable read

Book is packed with good stuff.

Verified Purchase
Robert Valdes
July 27, 2024

I really enjoyed this one. After every chapter, you have the opportunity to put your learning on paper. The writing is done online via a free online tool provided by the author's company. After every chapter, I made edits to my website, marketing materials, LinkedIn page, and other similar channels. This means I made upwards of 10-20 revisions on materials! Well worth the time. Read each chapter...do the work, learn, repeat. Clarity/Conciseness/Consistency is the beautiful result. There's also a small to-do list for those gaps that need more work. Awesome 👍. Book is not long but is packed with good stuff.

Donald Miller does it again

Verified Purchase
Therese
July 25, 2024

He walks the walk - the book is about creating clear messaging so your clients know how you help them. I’ve read many marketing books and this has to be the easiest to follow and most logical. I highly recommend it for any business owner that wants to improve their messaging and any marketing department that wants their collateral to stand out.

useful and clarifying

Verified Purchase
Brian Sabin
August 29, 2024

Donald Miller’s book should be required reading for anyone looking to sell anything. The perspective shift he offer - that the customer is the hero, and your brand is the guide - is an essential insight. Recommended highly.

Pretty darn good

Verified Purchase
Liesbeth Maggiotto
June 13, 2024

This was assigned reading for a class I’m taking. There’s lots of useful stuff, but it also reads like a long ad for the author’s website. He writes about a call to action so many times, so it is a bit too obvious when he is making that same “call to action” for readers to engage with his website.

Awesome book AND workbook - great tool at 100 times the price!!!!

Verified Purchase
Clifford Woods
September 8, 2024

It's a great read. Simple and straightforward. Easy to follow and the tangible results are off the charts

Transform Your Marketing with a Clear and Compelling Brand Story

Verified Purchase
James Vernau
August 7, 2024

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller is a game-changer for anyone looking to sharpen their marketing efforts and connect more effectively with customers. Miller introduces the StoryBrand Framework, a powerful tool that helps businesses clarify their message by positioning the customer as the hero and the brand as their guide. The book is filled with practical examples and actionable insights that make it easy to apply the StoryBrand principles to your own business. Miller’s writing is engaging and straightforward, making complex marketing concepts accessible to everyone, from entrepreneurs to seasoned marketers. By following the steps outlined in Building a StoryBrand, you’ll learn how to craft a clear, concise, and compelling brand story that resonates with your audience and drives results. Whether you're struggling with your marketing message or just looking to refine it, this book is an invaluable resource that will help you transform your brand communication and grow your business.

A Must-Read for Clear Business Communication

Verified Purchase
Blake
August 6, 2024

"Building a StoryBrand" by Donald Miller is an invaluable resource for anyone looking to master the art of clear and compelling business communication. Miller's straightforward approach and insightful guidance make this book a standout in the realm of marketing and branding. What sets this book apart is its simplicity and effectiveness. Miller outlines a powerful framework for creating a narrative that resonates with clients and prospects. He emphasizes the importance of positioning the customer as the hero and the business as the guide, a shift in perspective that clarifies messaging and enhances engagement. The author uses relatable examples and practical exercises, making it easy for readers to apply the principles to their own businesses. Whether you're a seasoned marketer or just starting, the StoryBrand method provides a clear path to articulate your brand's value in a way that captures attention and builds trust. I particularly appreciated Miller's emphasis on empathy and understanding the customer's journey. His approach helps businesses cut through the noise and communicate their unique value proposition effectively. Overall, "Building a StoryBrand" is a must-read for anyone looking to improve their business communication skills. It's a practical, insightful, and engaging guide that delivers on its promise. I highly recommend it and give it 5 out of 5 stars.