Allan Dib has done it again! In this book, Allan uses the principles and tools of Lean to build a highly-efficient marketing structure and processes that even I can understand! I have had the opportunity to build a 1 page marketing plan and this book expands upon those concepts to make me even more confident in my efforts! Highly recommended!

I read Lean Marketing in digital format via Kindle, and it was worth every cent. The strategies and insights provided in this book make perfect sense and helped me take my marketing approach to the next level. I picked this up right after reading One Page Marketing, which I really enjoyed, and Lean Marketing did not disappoint. Both books are a must-read for anyone looking to enhance their marketing skills. Highly recommended!

I first was introduced to Allan by reading his '1-Page Marketing Plan' book. I used his first book to simplify my own business and sent copies to friends. His concepts are simple to understand and presented in a straight forward manner. Easy to read but full of great ideas. No fluff. 'Lean Marketing'...offers new great concepts we all need to implement. "Another winner, Allan!"

This was a great marketing introduction and all the content is relevant and up to date. I like the lean approach and it’s especially useful to me as small business owner with limited time and resources. Author did a great job making the content engaging and relevant.

Context: My background is in computing, not marketing. I bought Lean Marketing with the intention of understanding marketing at large -- and for actionable insights. Lean Marketing delivers on its promise in an excellent manner! About the book (from my experience reading it): * Straight to the point. No fluff. * Well written. * Well edited. * Excellent visuals/figures/illustrations. * Provides actionable insights. I underlined many, many lines and scribbled notes in the margins. And more: In addition to delivering insightful gems, the book also delivers lines that are genuinely humorous. For instance, page 72 states that "only economists and lunatics believe that people behave rationally." True and funny (to me). Made me chuckle. See also page 276 for another humorous line (something about professional boxing). Downside: The only "downside" to this book is the lack of an index at the end, but that is a minor matter. (An index helps readers to quickly locate specific information in a book.) That said, the overall value that Lean Marketing delivers greatly outweighs the lack of an index. In other words, reading Lean Marketing remains a 5-star experience! So, dear reader, what are you waiting for? Buy Lean Marketing now!

This is a refreshing read, even for experienced marketers like myself. The book focuses on three force multipliers—tools, assets, and processes. The multiplier approach makes it easy to follow and implement. I have read the first book of Allan Dib (1 page marketing plan) 5 years ago and this new book provides an approach from another angle which I like. Nothing felt like a repetition. Highly recommended for anyone looking to make their marketing efforts leaner.

If you only buy one marketing book this year this is the one! Finally someone has written a marketing book that shows small business and solo entrepreneurs how to master marketing in a way that actually works. With clear, simple and actionable concepts, Allan makes marketing easier and profitable even on a tiny budget. Combine this with his 1-Page Marketing plan book and you can build a marketing engine that grows your business and makes money. Get both books, read, highlight and use them as the powerful resources they are!

Lean Marketing is an invaluable guide for any business looking to grow and optimize their marketing efforts. Author Allan Dib provides a simple yet powerful framework for implementing "lean" principles to get better marketing results with less time, money, and effort. The book lays out clear, actionable steps for building an effective marketing system focused on generating leads and sales. Dib covers everything from identifying your target customer and crafting compelling offers, to leveraging content and social proof in your marketing. His direct, no-nonsense style makes the advice easy to understand and apply. Lean Marketing stands right alongside Alex Hormozi's $100 Million Leads as one of the best modern books on practical marketing for entrepreneurs and small business owners. While $100 Million Leads provides more concrete tactics for lead generation, Lean Marketing gives the strategic blueprint for integrating those tactics into a high-performing marketing machine. I highly recommend Lean Marketing to anyone looking to grow their business. Dib's lean methodology helped him scale and sell multiple companies, and by following his systematized approach laid out in this book, you will get more from your marketing efforts. This book delivers immense value for any skill level.