“A first-rate financial thriller . . .

Lucky Loser is one of those rare Trump books that deserve, even demand, to be read.” – The New York Times From the Pulitzer Prize-winning reporters behind the 2018 bombshell New York Times exposé of then-President Trump’s finances, an explosive investigation into the history of Donald Trump’s wealth, revealing how one of the country’s biggest business failures lied his way into the White House Soon after announcing his first campaign for the US presidency, Donald J. Trump told a national television audience that life “has not been easy for me. It has not been easy for me.” Building on a narrative he had been telling for decades, he spun a hardscrabble fable of how he parlayed a small loan from his father into a multi-billion-dollar business and real estate empire.

This feat, he argued, made him singularly qualified to lead the country. Except: None of it was true. Born to a rich father who made him the beneficiary of his own highly lucrative investments, Trump received the equivalent of more than $500 million today via means that required no business expertise whatsoever.

Drawing on over twenty years’ worth of Trump’s confidential tax information, including the tax returns he tried to conceal, alongside business records and interviews with Trump insiders, New York Times investigative reporters Russ Buettner and Susanne Craig track Trump's financial rise and fall, and rise and fall again. For decades, he squanders his fortunes on money losing businesses, only to be saved yet again by financial serendipity. He tacks his name above the door of every building, while taking out huge loans he’ll never repay.

He obsesses over appearances, while ignoring threats to the bottom line and mounting costly lawsuits against city officials. He tarnishes the value of his name by allowing anyone with a big enough check to use it, and cheats the television producer who not only rescues him from bankruptcy but casts him as a business savant – the public image that will carry him to the White House. A masterpiece of narrative reporting, Lucky Loser is a meticulous examination spanning nearly a century, filled with scoops from Trump Tower, Mar-a-Lago, Atlantic City, and the set of The Apprentice .

At a moment when Trump’s tether to success and power is more precarious than ever, here for the first time is the definitive true accounting of Trump and his money – what he had, what he lost, and what he has left – and the final word on the myth of Trump, the self-made billionaire.

In an era where the public's curiosity towards high-stakes business empires and the personalities behind them has only grown, "Lucky Loser" offers an eye-opening exploration of how Donald Trump, initially positioned for financial greatness, navigated a path leading to both critical acclaim and scrutiny. This book delves into the juxtaposed realities of wealth and the mirage of success, peeling back the layers of Trump's mythos cultivated through calculated decisions and fortuitous circumstances. It's a compelling narrative that challenges preconceptions and provides fresh insights into the financial strategies and personal choices that crafted the Trump legacy.

Understanding the facade of wealth can reveal deeper truths about financial success. Trump's journey highlights the volatile interplay between inheritance and entrepreneurial risk. Comprehending personal branding is crucial in deciphering perceived versus actual accomplishments.

Through meticulous research and analysis Lucky Loser" reveals how Donald Trump navigated the stormy waters of American business. The book meticulously traces the roots of Trump\'s fiscal journey from his father\'s vast fortunes to his ambitious yet often dubious financial choices./n It examines the stark contrast between the tangible wealth inherited and the illusions of success that he so masterfully crafted. Readers are invited into a world where glamour masks volatility offering a cautionary tale on the perils of mixing inherited fortune with audacious risk-taking./n The narrative unfolds with vivid detail showcasing how Trump\'s public persona and business acumen crafted a legacy recorded in media and pop culture.

These themes address not just his financial trajectory but his understanding of media manipulation and self-promotion./n "Lucky Loser" highlights the intricate dance between miscalculations and strategic branding offering readers a balanced view of Trump\'s successes and failures. It poses vital questions about authenticity and wealth perception in today\'s socio-economic landscape inviting dialogue on the intricate ties between economics and image.

The book offers an unprecedented look into the mind and methods of one of America's most polarizing figures marrying financial analysis with psychological insight It's not merely a critique but a comprehensive understanding of Trump's empire beyond surface impressions./n With careful narrative pacing it dissects the intricate fabric of success and failure inviting readers to question broader societal definitions of achievement The engaging storytelling challenges readers to reassess their understanding of wealth and influence./n By navigating past sensationalism Lucky Loser" provides a nuanced perspective on Trump\'s fiscal endeavors creating a balanced narrative that appeals to both critics and admirers alike It connects personal branding with broader economic narratives providing valuable insights for future entrepreneurs.