Of the many reviews I have written here, writing a review for this text was among the most difficult because "The Personal MBA" has a large target market consisting of a wide variety of potential readers, and the vast majority of reviews here are very positive. Because of this situation, I fall back on my review philosophy, which is to write as objectively as possible, taking into account the claims of the author in terms of their goals, as well as comparing to other materials in the marketplace. What is not necessarily fair is to write solely based on my knowledge or experience, which often times does not match the backgrounds of the target audience. Admittedly, this text is very well written. The writing style and organization of Kaufman contributes greatly to readability, and I enjoyed this aspect of this book. Many business works have a lot of fluff, and in general most of this text provides substance that will be appreciated by many readers. In addition, the history behind this book is interesting in that it came about as a natural step after the author created a heavily visited blog listing books and resources he had found valuable in his studies, so readers can be assured that this text was not written from an ivory tower perspective but resulted directly from reader interest. The author writes at length in his first chapter as to why this book should be read. It is not easy summarizing this chapter in a few short sentences, but Kaufman mentions that what he provides here is "a set of foundational business concepts that you can use to get things done. Reading this book will give you a firm foundation of business knowledge you can use to make things happen. Once you master the fundamentals, you can accomplish even the most challenging business goals with surprising ease." Later, the author calls this text "a self-directed crash course in business", and provides an extensive discourse as to why the traditional MBA does not provide significant value. Neither the author nor myself has an MBA, although we have both gone to business school (and I also have a graduate degree). While I cannot speak for the author, in my opinion there is substantial material in this text to provide to the business neophyte. However, I was unfortunately not overly impressed with the material Kaufman provides after chapter 6, which is midway through the book. The author makes up on this aspect to some extent by providing an appendix entitled "How to Continue Your Business Studies" that lists dozens of texts in a variety of business topics, although this list serves as a reminder that, as communicated in the introduction, what the author provides here is an introductory text. If you do not have time to read this whole text, I recommend reading chapter 2, entitled "Value Creation" on creating value for customers. The summary that the author provides on the "Twelve Standard Forms of Value" (product, service, shared resource, subscription, resale, lease, agency, audience aggregation, loan, option, insurance, capital), for example, is very well done. The "Ten Ways to Evaluate a Market" is also especially well done. The author obviously summarizes and synthesizes material from disparate sources very well, but the reader needs to be aware that much of the content provided is just that, a CliffsNotes-styled survey of what the author has determined is fundamental to studying business. From the perspective of a consultant, be aware however that this material is sometimes overly summarized and synthesized. For example, in his 3-chapter presentation on understanding systems, analyzing systems, and improving systems, many important topics are glossed over, and unless the reader understands the substance that is waiting for them within the reading lists the author provides, they may minimize the importance or complexity of the topics. For example, the definition that the author provides for "Return on Investment (ROI)" is limited to "simply dividing the amount of money you collect by the amount of money you spent, then subtracting by 1.00." However, there would be no need for texts such as "The Consultant's Scorecard: Tracking Results and Bottom-Line Impact of Consulting Projects", by Jack Phillips (see my review), where several ROI calculations are detailed at length, if this calculation were so simple. Fortunately, Kaufman points the reader in the right direction, and presents in an entertaining manner, and so this book is recommended to anyone new to business topics, especially aspiring entrepreneurs. One of the best features of this text are the many quotes from other sources that introduce each of the subtopics in the 12 chapters provided here, and for this reason alone this book is worth a read.

When you consider what else you can do with the $15 or so it costs to buy this book, the value proposition feels downright ridiculous. For $15 you can buy 3/5ths of a baseball cap, order a round of watered-down drinks or pick up a 1/3rd of a video game. Or, for the same price you can get over 350 pages of clearly explained, entertainingly presented, essential business concepts that will directly and meaningfully enhance your knowledge of business. If you're new to business, it will take the stark raving terror out of the process. If you're a veteran it will help you focus and enhance any venture you're working on and likely inspire more profitable ideas. One of the many stories Josh tells in the book is of a hospital that incorporates simple checklists to prevent infections from developing in patients. These checklists include basic things like reminding doctors to wash their hands. Though almost laughably simple and obvious, the mere act of incorporating the checklists lead to the complete elimination of infections at this particular hospital. The Personal MBA book is the ultimate checklist for all business decisions - as an entrepreneur, investor or even as someone running your own career and household financial system. Anyone who reads this book will have a practical guide to avoiding financial catastrophe and identifying the most promising opportunities. If I had this book a decade ago I would have saved myself from a very unfortunate business experience that cost me over $50,000 in losses and limitless wasted energy. Josh, who is stunningly still under 30 years-old, has a wisdom far beyond his years. He is fiercely intelligent and despite a very pleasant demeanor as a writer, he is a rebel in the best sense of the word. His tone is always moderate, respectful and his arguments are always meticulously researched, expertly and passionately presented. He talks softly but he carries a big intellectual stick. Make no mistake about it. The title of this book is not a gimmick. He thinks business school is a terrible investment and clearly has walked the talk, building a successful career without it. He has a gift for simply articulating complex concepts and has a deep-seated passion for analyzing systems, particularly the workings of the human brain. His tone is never cloying, condescending, egotistical or obnoxious - as so many heinous business and management book titles are. He presents his views with an inspiring confidence that will fuel your business or business-to-be. While reading it I constantly had to put the book down to jot down new ideas. Think of it this way. After absorbing what Josh calls the "mental models" in this book you will find the world of business presenting you with opportunities everywhere you go. It is a lot like buying a car and then seeing that model everywhere. As you adopt the mental models into your own thinking you will feel a shot of inspiration and be empowered to act thoughtfully, and confidently. I recently interviewed for a job and couldn't help but notice interactions that were playing out exactly as described in the book. You know that scene in The Terminator, where Arnold Schwarzenegger sees a menu of options scroll down before his eyes? And he chooses his response from that list? This book is like having a long list of useful ideas to pull from as you make decisions. The concepts articulated in The Personal MBA helped me make progress as an entrepreneur (launched a Website that made a modest profit last year), landed a job in a completely different field that I enjoy and moved to a city better suited to what I really want. I highly recommend making the Personal MBA (both the site and the book) a major part of your studies. The risk is you spend $15 and sell it for say, $8, and lose seven bucks. The potential reward is you create a business you love, earn massive profits, increase your opportunities, avoid disaster and contribute something meaningful to the world through your business. If there's a better risk/reward profile for a $15 investment, I'd love to see it. The Personal MBA: Master the Art of Business

Josh Kaufman’s The Personal MBA is a comprehensive guide that distills essential business concepts into clear, actionable insights. Whether you're an entrepreneur, manager, or simply someone interested in understanding how businesses work, this book offers a wealth of knowledge without the hefty price tag of a traditional MBA. Kaufman’s writing is engaging and straightforward, making complex ideas accessible to readers at any level of business experience. The book covers a wide range of topics, including marketing, sales, negotiation, productivity, and more. What sets this book apart is its practical approach—Kaufman focuses on principles you can immediately apply to your work or business. The Personal MBA is not just a read; it's a resource you'll find yourself returning to time and again. Kaufman’s ability to synthesize key business principles into a single, easy-to-understand volume makes it an invaluable tool for anyone looking to sharpen their business acumen. Highly recommended for those who want to master the fundamentals of business on their own terms.