Great book. But was delivered ripped.

WE HAVE DECIDED ON AN IMPLEMENTER AND THIS WAS THE BEST DECISION FOR US AS A COMPANY AS WE ARE WORKING ON STREAMLIING PROCESSES FOR GROWTH.

Good to know insights on what the company is running on. We're always open for improvement as we are not perfect. Love that this really helps in my professional and personal life! Such a great book and so far great read!

Before reading, I didn’t really understand why this book is called “Traction.” Traction is the grip that tires have on a road or other surface. I know it also says “get a grip on your business,” so it almost makes sense — but the act of “getting a grip” usually involves imagery related to hands, not tires. It didn’t take long before I started to understand: It’s called “Traction” because it’s going to help us stop spinning our wheels as an organization and get somewhere. This book was recommended to me by multiple people separately as I discussed struggles as a manager where my team always had our ducks in a row, but then would get bottlenecked and held back whenever we needed another team’s help with a project. There was a lot of “hurry up and wait” going on, where my team would finish our parts of a project and then get stuck waiting for others who viewed their own projects as higher priority. The real problem was disorganization and a lack of communication from the top down. Everyone had a different idea of what the companies top priorities are or should be. Then the CEO read this book and started making changes based on it. Many of the changes aggravated or upset me, from pulling the executive team aside for a full week to rewrite our core values while I was trying to get the ball rolling on 4th quarter marketing plans to firing people who I didn’t think deserved to be fired. Then I read this book and I now understand what’s happening, including the firings. Did they “deserve” to get fired? In most cases, no. But they were all cases where someone was either not quite the right person for the job or we didn’t really have a need for their skill set and it was a waste to keep them on payroll for sentimental reasons. Now I feel I should clarify this is NOT a book about firing people lol that’s just an example of how I witnessed my employer implementing some of the concepts in the book. No, Traction is a book about getting your organization organized, getting everyone (and I mean EVERYONE) on the same page and focused on the correct priorities, and fostering healthy communication between teams… And this description barely scratches the surface. Most “business books” I’ve read are full of fluff and often not even good fluff. Traction isn’t like that. Every chapter contains legitimate value and it lays out a system that will help your organization stop spinning its wheels.

My CFO recommended Traction to me. It's all about helping business owners and entrepreneurs get a better handle on running their companies. The core idea is the Entrepreneurial Operating System (EOS) - a set of tools and principles to help make your operations more efficient, manage growth better, and overcome any roadblocks in your way. The writing style is pretty straightforward, which I appreciate. No beating around the bush. It's broken down into chapters covering different components of EOS: Vision, People, Data, Issues, Process, and Traction. Going through each one systematically lets you pinpoint your company's weak spots and apply specific fixes. But the real strength is how practical it is. There are exercises, checklists, real-world examples - stuff you can just dive right into at your own company. I'd definitely recommend giving it a read if you're looking to bring more discipline to your business operations. It's useful for companies struggling to scale up or needing a solid foundation to manage growth without losing control.

Dogeared the pages, Highlighted in multiple colors for multiple subjects. Keep this book with my at all times.

The clarity I gained from this book gave me new vision and hope with running my business and steering my company in a way that gives me peace and momentum. Can't say enough positive things about this book! Get it.

After learning about this book through CEO Tyler Denk of Beehiiv, I ordered it. Tyler used this book and its frameworks to scale his newsletter company, Beehiiv, to millions of dollars in annual recurring revenue in a few short years. The content is beneficial for anyone trying to scale a startup or small business from 0 to anything!